2innovative / Lead generation campaigns
Campaigns built for qualified enquiries, not clicks.
A campaign only works when the right buyer sees a relevant offer and has a clear next step. We start with audience and economics, then build a campaign you can assess against the pipeline.
What the work covers
A focused scope, agreed with you.
These are typical components. The final deliverables and timeline depend on your current setup, budget and sales process.
- 01 Audience, offer and channel review
- 02 Campaign plan, creative and landing page recommendations
- 03 Conversion tracking and lead quality definitions
- 04 Review cadence and test priorities
How it starts
Understand the numbers, then make the plan.
First we check your existing sources, lead handling and realistic acquisition target. We then agree the initial channel and test plan before launch.
Measures to agree
What success looks like
Qualified lead rate, cost per qualified lead, booked calls, clients won and acquisition cost.
No performance result is guaranteed. We set the target after reviewing your baseline.
Have a project in mind?
Tell us what you sell and where leads stall.
We can work out whether this is the right starting point for your business.
Prepare an enquiry